Make Eating Well Easy
Serving up accessible, nutritious food for all is our recipe for success. By continuously reimagining the way we source our ingredients and make our foods, we will ensure families and kids have access to more of what they want and need from the foods they eat. We know the importance of there being more nourishing and responsibly made food in the world – and we’re here to do our part.
We are dedicated to improving the access families and kids have to quality foods. Our sourcing, production and value chain all have a part to play as we put healthier, happier futures within reach for more people.
Strong Benefits of Cereal
- Cereal eaters tend to have better overall diet quality and consume more milk, whole grains and fruit. [1]
- Cereal eaters get more calcium, iron, vitamin D and fibre in their diets, while getting no more added sugar, sodium or saturated fat than non-cereal eaters. [2]
- Families who eat cereal regularly may enjoy more time together.
- A serving of Kellogg's® cereal with milk and bananas is <$1.25. [3]
[1] Vatanparast H, Islan N, et al. Consumption of Ready-to-Eat Cereal in Canada and Its Contribution to Nutrient Intake and Nutrient Density among Canadians. Nutrients 2019, 11, 1009; doi:10.3390/nu11051009.
[2] Sanders LM, Zhu Y, et al. (2024) Ready-to-eat cereal consumption is associated with improved nutrient intakes and diet quality in Canadian adults and children across income levels. Front. Nutr. 10:1282252. doi: 10.3389/fnut.2023.1282253
[3] Based on the highest avg cost per brand of one serving of Kellogg's cereal (Nielsen: 52 WE, Feb 24, 2024) and monthly avg retail prices for 188 mL milk and 57 g of bananas (Stat. Can. Table 18-10-0245-01, milk per 1 L and bananas per kg) in CAD.
At WK Kellogg Co, we make eating well easy, staying true to our roots by offering cereal with wholesome ingredients and evolving to meet modern consumer preferences.
- Many Kellogg’s® cereals are made with ingredients you’d find in your pantry - cooked in a similar way you’d make your grains at home, just in larger batches!
- ~75% of WK Kellogg Co cereals are simply puffed, toasted, flaked, or shredded.1
Did You Know
- Kellogg's Frosted Flakes®, Kellogg's Corn Flakes®, Kellogg's® Rice Krispies®, and Kellogg's® All-Bran® Original cereals are made with simply 5 or less ingredients, plus vitamins and minerals.
- 100% of Kellogg’s® cereals are free from high fructose corn syrup.
- We are committed to no longer manufacturing with synthetic colours^ by the end of 2026.
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^ As defined in section B.16.001 of the Food and Drug Regulations.
1. Based on 2024 North American sales volume.
Cereal and milk bring grains and protein together to offer an easy, effective solution for building meals to help satisfy hunger and support wellness.
- 90% of cereal is eaten with milk, which adds 6grams of protein to your bowl.1
- Stack protein and fibre like Greek-style yogurt and Kellogg’s Raisin Bran® for up to 17 grams of protein and 7 grams of fibre. 1
Did You Know
- A bowl of cereal and milk provides at least as much protein as an egg.*
- Kellogg’s® Vector® high protein cereals provide 10 grams of protein or more.
Featured Recipes
*Nutrition information for 1 large egg, ¾ cup skim milk, and 115 grams Greek-style plain fat-free yogurt is based on Canada Nutrient File 2026.
- Vatanparast H, Islan N, et al. Consumption of Ready-to-Eat Cereal in Canada and Its Contribution to Nutrient Intake and Nutrient Density among Canadians. Nutrients 2019, 11, 1009; doi:10.3390/nu11251009.
Wellness starts with fibre, but fewer than 25% of Canadian adults meet recommended fibre intake levels.2 Our fibre-focused cereals can help people close that gap. All-Bran Original® was among the first fibre-focused cereals, launched almost a century ago!
- Cereal brings fibre to the table through whole grains and/or bran, which are known to support digestive health, and encourages pairing with other fibre-rich foods such as fruit.
- We have more than 100 options that provide at least a source of fibre starting at 2 grams all the way to 15 grams per serving, making it easy to find a cereal that helps you add more fibre to your day.
Did You Know
- Cereal is among the top sources for fibre for kids at breakfast.1
- Look for Kellogg’s® cereals with 2 grams or more fibre per serving to help get to the recommended 28 grams each day!
- Kellogg’s Two Scoops® Raisin Bran, Kellogg’s® All-Bran Buds® and Mini-Wheats® are very high fibre cereals.
Featured Recipes
- Health Canada. (2025, March 19). Food source contribution tool (FSCT). Government of Canada.
- Health Canada. (2025, July 11). Fibre. Government of Canada. https://www.canada.ca/en/health-canada/services/nutrients/fibre.htm
Cereal makes it easy to create balanced meals, bringing whole grain, fruit, and dairy together to give people choices they can feel good about.
- Fortified ready-to-eat cereal is associated with increased diet quality as it often acts as a carrier food that increases milk and fruit intake.3
- Building a bowl of cereal also fosters independence and choice. When mornings start early, cereal gives kids the ability to build a meal on their own by selecting a favourite cereal and adding other nourishing toppings.
Did You Know
- Over 90% of cereal is consumed with milk.1
- Cereal is among the top foods fruit is paired with.2
- Over half of cereal eaters' total milk consumption is with cereal.1
Featured Recipes
- Vatanparast H, Islan N, et al. Consumption of Ready-to-Eat Cereal in Canada and Its Contribution to Nutrient Intake and Nutrient Density among Canadians. Nutrients 2019, 11, 1009; doi:10.3390/nu11251009.
- Ipsos FIVE Syndicated, Total Foods, Canada, % Occasions, rolling 12 months ending Dec 2023.
- Wallace, T. C. (2025). Defining “Carrier Foods” – A Novel Basis for Evaluating Indirect Contributions to Diet Quality. Journal of the American Nutrition Association, 1–4. https://doi.org/10.1080/27697061.2025.2571635
Cereal provides essential nutrients and supports positive dietary patterns, helping people meet recommended intakes of key vitamins and minerals.
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People who eat cereal and milk get more key nutrients than those who don't eat cereal, including underconsumed nutrients like iron, folate, vitamin D, potassium and calcium.3
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A bowl of cereal can bring several key nutrients from grains, milk, and fruit together. A serving of Kellogg's® cereal with milk and bananas is less than $1.25.4
- Kellogg’s® cereal can provide iron, folate, vitamin D and B vitamins.
- Milk provides calcium and vitamin D.
- Fruit provides fibre, vitamin C and other key nutrients.
Did You Know
- Cereal is a top source of iron in diets of Canadian children and adults.1
- Cereal provides one-third of daily iron intake.2
- Cereal eaters get more key nutrients, but no more sodium, saturated fat or sugar than those who don’t eat cereal.3
Featured Recipes
- Health Canada. (2025, March 19). Food source contribution tool (FSCT). Government of Canada.
- Sanders LM, Zhu Y, Jain N, Normington J, Holschuh N, Nechanicky M, Tucker M and Garcia-Bailo B (2024) Ready-to-eat cereal consumption is associated with improved nutrient intakes and diet quality in Canadian adults and children across income levels. Front. Nutr. 10:1282252. doi: 10.3389/fnut.2023.1282255
- Vatanparast H, Islan N, et al. Consumption of Ready-to-Eat Cereal in Canada and Its Contribution to Nutrient Intake and Nutrient Density among Canadians. Nutrients 2019, 11, 1009; doi:10.3390/nu11251009.
- Based on the highest avg cost per brand of one serving of Kellogg's cereal (Nielsen: 52 WE, May 23, 2026) and monthly avg retail prices for 188 mL milk and 57 g of bananas (Stat. Can. Table 18-10-0245-01, milk per 1 L and bananas per kg) in CAD.
Cereal offers a variety of sugar levels to fit your lifestyle, including options with single-digit sugar- so you can enjoy great taste and nutrition.
- Cereal is not a top 10 contributor to sugars intake in Canadian diets.2
Did You Know
- Cereal contributes less than 9% of total sugar in Canadian’s diets.1
- Kellogg’s® has tasty options with single-digit sugar per serving like Kellogg's Frosted Flakes® Less Sugar Multigrain, Kellogg’s® Froot Loops® less sugar, Kellogg's® Mini-Wheats® Low Sugar and Kellogg's® Special K® cereals.
- Kellogg’s Sugar Wise® cereals, including Kellogg’s Corn Flakes®, Kellogg’s® Rice Krispies® and Kellogg’s® Crispix®, contain 1-4 grams of sugar per serving.
Featured Recipes
- Sanders LM, Zhu Y, Jain N, Normington J, Holschuh N, Nechanicky M, Tucker M and Garcia-Bailo B (2024) Ready-to-Eat Cereal Consumption is Associated with Improved Nutrient Intakes and Diet Quality in Canadian Adults and Children Across Income Levels. Front. Nutr. 10:1282252. doi: 10.3389/fnut.2023.1282252
- Langlois K, Garriquet D, et al. Change in total sugars consumption among Canadian children and adults. Health Reports, Statistics Canada. 2019; 30 (1): 10-19 Catalogue no. 82-003-X
Nutrition Facts
What Makes a Nutritious Breakfast
Breakfast is the first opportunity in the day to get onto the nutritional front foot.
How To Read Our New Food Labels
Learn how our food labels meet Health Canada's new regulations.
WK Kellogg Co Provides Low FODMAP Certified Cereals in the US
Food creates connectivity and opportunities for special moments, but when people struggle with food intolerances, that joy disappears, which is why we’re proud to partner with Monash University in Australia.
From Grain to Cereal
The method used to make breakfast cereals is simpler than you might think.
Fantastic Fibre
Facts, benefits, and functions of humble fibre you may not have known.